UX Design · Content Strategy · Digital Marketing
Experience working with real brands and case-based projects.
Selected Projects
Selected work combining content, digital marketing and UX to create engagement, clarity and measurable results
Kron — Simplifying investing through gamified UX
Simplified complex financial concepts through gamification and clear content structure
Focused on making investing easier to understand and more engaging for new users
Lillelam — Driving engagement through social media content
Created and optimised content based on audience insights to increase engagement and reach.
Identified which formats and content types drive the most interaction.
Eco Travel — Helping users make more sustainable travel choices
Designed a concept that simplifies how users find and choose eco-friendly travel options
Lillelam — Improving visibility and clarity through content and SEO insights
Analysed content and website structure to identify opportunities for improved visibility, clarity and engagement.
Focused on how content structure impacts user understanding and behaviour.
Short Intro
I work with content and digital communication to create engagement, increase visibility and turn attention into action.
What I Bring
Content that captures attention and drives engagement
User-focused communication adapted to different audiences and channels
Continuous improvement based on insights, performance and what actually works
Experience with content planning, publishing and social media
Understanding of what makes users engage, click and take action
Ability to turn complex information into clear, engaging and actionable content
Focused on creating communication that works in practice — not just in theory.