Content & digital marketing

with a UX mindset

I create content that is clear, engaging and continuously improved based on what performs best.

About

I work with content, digital marketing and UX to create clear and effective communication that engages users and drives action. I’m particularly interested in how content can move users from interest to action — and how insights can be used to improve performance over time.

I have hands-on experience with content creation, social media and analysing what drives engagement. Through my work with Lillelam, I’ve worked with planning, producing and optimising content based on audience insights, gaining practical experience in how small adjustments can improve reach, interaction and results.

With a background in UX design, I bring a structured and user-focused approach to content and communication. I focus on clarity, messaging and user journeys — and how to make content easier to understand and act on.

I’m motivated by roles where I can work hands-on with content, while also contributing with insights and improvements. I’m particularly interested in opportunities within digital marketing, content and communication where I can create content that performs and delivers value.

What I do

  • Content creation & social media

  • Content strategy & planning based on audience insights

  • Performance analysis & optimisation

  • Testing and improving content based on what performs best

  • UX & content structure

Experience

Lillelam — Content & Social Media (freelance)

Planned, created and optimised content based on audience insights, contributing to improved engagement, reach and more effective communication.

Worked hands-on with content production and social media, while continuously analysing performance to identify what drives interaction and improve results over time.

Tested different content formats and approaches to better understand what performs best and continuously improve results.

Tools

Content Creation & Video

Canva
CapCut

Publishing & Distribution

Meta Business Suite
Later

Performance & Analytics

Google Analytics (GA4)
Content performance analysis
A/B testing

Research & Ideation

Miro
User journey mapping
Wireframing

Design

Figma
FigJam

Technical

Basic HTML & CSS

My Approach

I believe effective digital communication comes from understanding both people and information. By combining structure, content and continuous improvement, I aim to create solutions that are clear, engaging and drive action.